Crazy Egg is a great tool I found through a video on youtube that helps you determine who is clicking on your links within a post or anywhere on your site, as well as how many times a link is clicked on. The main visual tools are Overlay, List, Heatmap, and the new one, Confetti.
The Overlay feature is designed to provide click details about particular elements within your site. It provides you with the number of clicks as well as the percentage of clicks based on the number of visitors. This is a great tool for fine tuning keywords for links as well as improving placement by seeing how well people are actually finding links.
The List feature again for learning what links people are finding. Each link is ranked per their number of clicks and percentage of total clicks for the page. This is a nice quick reference to see how specific links are doing or not doing on your site if you are focused on advertising and link through campaigns.
It isn’t hard to see why Heatmap would be a favorite of mine. It references all the clicks on the page in an image that resembles a thermal sensor. It is not only really cool looking, but it is also extremely helpful in learning click behavior of your audience and when used properly, can be an wonderful asset in improving link placement. Very quickly you will be able to see the “path” if you will of the hundreds of mouses that scurried across your page. This will help you learn where to place links, i.e. in the middle of the road!
They now have a newer feature called Confetti. It is every analysts pipe dream. Tons of great and sometimes useless data about your visitors along with another very nice visual reference of the geographical location of clicks on your page. A click-analysts’ heaven.
I foresee some really neat applications coming from the use of these tools. Knowing where, exactly down to the pixel, your clicks are occurring may not seem important at first glance, but if you add that information to a little bit of knowledge of human behavior related to visual references, colors, and so forth, and you can create a highly tuned site maximized for the willing or unwilling eyes of any visitor. Imagine pricing your ads based on your Heatmap!
Here is one youtube video showing you how it worked on one guy’s site.
Check it out and leave comments if you have used this site before. I am very interested in hearing what other have learned about their sites through crazyegg.com
